Maxim Lighting began with the hard work and dedication of Jacob Sperling, who came to Los Angeles on a student visa in 1965 to pursue his education in aeronautical engineering. While studying, he worked as a sales associate for a lighting retailer and became acquainted with the lighting industry. Jacob quickly realized that customer satisfaction led to innovation in both design and utility. Soon, he was spending his nights working in his garage that he turned into a makeshift factory, designing and engineering his own fixtures and selling them locally. His customers were so impressed by his original, innovative designs in beveled glass and brass that demand increased and Jacob began selling his designs throughout California from the back of his station wagon. In 1970, Jacob asked his brother, Zvi Sperling, to assist him in creating a company focused on customer needs and expectations—and the family business was born.